our story

We embrace the possibility to use fashion as a tool to change and affect lives

 
 
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Founder

Viola Labi is a first generation Ghanaian-Canadian luxury retail specialist and founder of Woven Worldwide. 

 Viola has over 13 years of retail experience with global brands including Burberry, ZARA, Loewe, Celine, Valentino, Chloe and Alexander Wang. 

 In 2015, Viola shifted gears to further explore Ghana. Much like other re-patriarchs, she wanted to connect to her heritage and was eager to use her professional experience to make an impact. 

 As her search continued to Northern Ghana, she observed traditional weaving methods. The artisans exposed her to a library of textile knowledge that wove a symbolic exchange of tradition and culture.

These visits revealed opportunities within Ghana’s fashion value chain and prompted her to curate culturally appropriate solutions to meet local needs. The result was Woven Worldwide, a retail Consultancy. 

Viola merges her affinity for Earth's natural resources, value and commerce to share a contemporary narrative of Ghana through a fashions lens. Viola has won the attention of Essence Magazine, Elle Canada Magazine, Forbes and CNN International, where she has been featured. 

 Viola continues to mobilize her ability to leverage culture, skill and tech to scale her business and will be completing the ELLE International Fashion and Luxury Management Program at MIT Sloan - Fall 2019.

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women empowerment

The fashion industry is a $2.5 trillion-dollar industry that employs approximately 60 million people worldwide, most of whom are women.

With our humanistic approach, we believe that gender equality is good for everyone. Our partners are on a path of long term prosperity financially, socially & economically.  

It is our honour & promise to support these women as they gain economic independence. 

Fashion can be used to remove bias to create social change and increase social connection. Stay connected with us to see how we use fashion tech to bridge gaps of learning.

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sustainable development goals

The SDG’s are a call for action by all countries – poor, rich and middle-income to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth. With our humanistic approach, we believe that gender equality is good for everyone. Our partners are on a path of long term prosperity financially, socially & economically.  

It is our honour & promise to support these women as they gain economic independence. Stay connected with us to see how we use tech to bridge gaps of learning.

WOVEN actively works with civil society organisations and the private sector to support the following goals.

SDG 4 Quality Education - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

SDG 5 Gender Equality - Achieve gender equality and empower all women and girls.

SDG 8 Decent Work and Economic Growth- Promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all.